REIMAGINING WORKWEAR

&WORK apparel was a San Francisco based startup that reimagined work wear clothing with style, material durability and sustainable aspirations close to heart. We helped &WORK lay early tracks into the niche as design partner. &WORK was sold on the shelves of stand out brick and mortar locations like Proof Lab Station.

Mens apparel logo.

We designed and directed the visual identity, in-field photography and various other brand details.

Photograph of man outside.

Photos in Truckee’s industrial backyard to reinforce a classic craftsman aesthetic.

Mens appare catalog photography.
Mens appare catalog photography.

Creative direction and photography of all printed material.

Mens appare catalog photography.

Shirt, hat, pants, no chance.

Metal torching letters.
Mens apparel catalog photography.
Mens apparel type lockup.
Mens apparel clothing tag.

“Texture is the result of experience gained through pursuing your own path.” – Eric Wallace, &WORK