BarFly Bike

Tate Labs and OLAB are a great match. We’ve spent countless hours obsessing over our bicycle quivers and out on rides which fell into suit while developing the photographic aesthetic, and micro-website for BarFly’s product launch at Interbike. 

  • Client: Tate Labs
  • Branding
  • Photography
  • Product Development
  • Strategic Consulting

Ben Jacques – Maynes

“The Barfly 3.0 mount is perfect for cyclocross. I prefer the computer mount location as it’s a little more out of the way but is still held firmly.”

Ralph Naef – 2012 World Champion

“The Bar Fly puts my computer in a better position. This is especially important when I am doing Intervals. Now the computer is located in the right place and I no longer have to search for my watts and time on the display.”

Be clever.