Our goal for the 2014 AIGA TypeWalk was to rebrand the experience with a slight pivot embracing the Truckee vibe. We produced an event branding kit that served a duel purpose. It created awareness and excitement for the TypeWalk, while introducing some of our own space characters into the mix. Each piece created told a story starring OLAB’s astronaut avatars.
Pin up some buttons & obtain recon level access to Truckee’s historic type scene.
We developed a mobile friendly website to aid in the exploration of Truckee’s historic downtown.
Here’s a peak at the commemorative poster, expressing the diverse letterforms found right in our back yard.